Marketing to Generation X.: An article from: Canadian Manager
Book Details
Author(s)Peter Barrow
PublisherCanadian Institute of Management
ISBN / ASINB000921E86
ISBN-13978B000921E86
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Canadian Manager, published by Canadian Institute of Management on March 22, 1994. The length of the article is 1255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Marketing to Generation X or the 18 - 25 year olds would require innovative ways of doing business. The change in marketing would come in three ways. Simplicity, efficiency and protecting what they have would be the Generation X's main interest instead of the disposable mentality. The second major change is that people are more likely to prefer staying home so that they will buy more from their home. The third change would be the growth of direct and database marketing techniques. Businesses should focus on price, reliability, durability and lasting value in order to market to the coming generation.
Citation Details
Title: Marketing to Generation X.
Author: Peter Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: March 22, 1994
Publisher: Canadian Institute of Management
Volume: v19 Issue: n1 Page: p23(2)
Distributed by Thomson Gale
From the supplier: Marketing to Generation X or the 18 - 25 year olds would require innovative ways of doing business. The change in marketing would come in three ways. Simplicity, efficiency and protecting what they have would be the Generation X's main interest instead of the disposable mentality. The second major change is that people are more likely to prefer staying home so that they will buy more from their home. The third change would be the growth of direct and database marketing techniques. Businesses should focus on price, reliability, durability and lasting value in order to market to the coming generation.
Citation Details
Title: Marketing to Generation X.
Author: Peter Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: March 22, 1994
Publisher: Canadian Institute of Management
Volume: v19 Issue: n1 Page: p23(2)
Distributed by Thomson Gale
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