Green marketing begins at home.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on December 22, 1992. The length of the article is 1114 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many organizations focus on the importance of the environmental effects that marketing products and services generates. Companies which have not paid attention to the possible environmental dangers of irresponsible marketing may encounter related problems. Since all firms have direct or indirect environmental impact, they must analyze their internal marketing structures to eliminate variables which create such problems.

Citation Details
Title: Green marketing begins at home.
Author: Peter Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: December 22, 1992
Publisher: Canadian Institute of Management
Volume: v17 Issue: n4 Page: p18(2)

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