Take your pulse with an audit. (assessing business performance by marketing audit) (Marketing Made Easy): An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1992. The length of the article is 1175 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A marketing audit evaluates the health of a company's marketing program. An audit may follow in the wake of plans for product line changes, expansion or contraction, diversification or change in image. This necessitates the selection of an auditor who is knowledgeable in marketing and who has a proven record of expertise. Objectivity is a key trait of the auditor, but empathy with the organization is a must. An effective audit results in the building up of the organization. It is expensive, but the benefits derived offsets the cost in the long run.

Citation Details
Title: Take your pulse with an audit. (assessing business performance by marketing audit) (Marketing Made Easy)
Author: Peter Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 1992
Publisher: Canadian Institute of Management
Volume: v17 Issue: n3 Page: p20(2)

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