No longer a dirty word. (marketing services for public sector companies): An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1994. The length of the article is 1114 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many public sector companies, especially not-for-profit organizations, are realizing the value of marketing. Unlike in previous years, the public sector recognizes that marketing is an integral part of management, ensuring that revenues will continue to grow. The increased emphasis on marketing for the public sector represents a huge potential market for public relations and marketing consultancy firms.

Citation Details
Title: No longer a dirty word. (marketing services for public sector companies)
Author: Peter Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 1994
Publisher: Canadian Institute of Management
Volume: v19 Issue: n3 Page: p25(2)

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