Private talks. (debate on private label versus branded products in the natural foods industry): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on May 1, 1998. The length of the article is 1119 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Collaboration between private label and branded product natural food manufacturers is needed to gain consumers' confidence and loyalty. Both sectors need to understand issues involving supermarkets' selling strategies of private label and branded products. It is the responsibility of manufacturers to help retailers develop innovative products to gain the interest of consumers. Moreover, manufacturers can help supermarkets market their products by letting supermarkets create their own brands.

Citation Details
Title: Private talks. (debate on private label versus branded products in the natural foods industry)
Author: John L. Stanton
Publication:Food Processing (Magazine/Journal)
Date: May 1, 1998
Publisher: Putman Media, Inc.
Volume: v59 Issue: n5 Page: p107(2)

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