Home / Authors / Vicki Gerson

Books by Vicki Gerson

All books by this author

6 books found ← Back to Search
Incentive plan home runs. (banks' incentive schemes for employees and customers): An article from: Bank Marketing
🇺🇸 United States
Incentive plan home runs. (banks' incentive schemes fo…
By: Vicki Gerson
View Details
Showing your best face.(managing changes in bank image): An article from: Bank Marketing
🇺🇸 United States
Showing your best face.(managing changes in bank image): An…
By: Vicki Gerson
View Details
Sharpening your focus groups. (includes related article on the use of focus groups in large firms): An article from: Bank Marketing
🇺🇸 United States
Sharpening your focus groups. (includes related article on …
By: Vicki Gerson
View Details
Right on target. (customer information in the banking industry)(includes related articles on 'marketing customer information files'): An article from: Bank Marketing
🇺🇸 United States
Right on target. (customer information in the banking indus…
By: Vicki Gerson
View Details
Service with more than a smile. (bank customer service)(includes related article on preventing customer service mistakes): An article from: Bank Marketing
🇺🇸 United States
Service with more than a smile. (bank customer service)(inc…
By: Vicki Gerson
View Details
Cutting-edge campaigns coast-to-coast. (bank advertising campaigns)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Cutting-edge campaigns coast-to-coast. (bank advertising ca…
By: Vicki Gerson
View Details