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Books by Vicki Gerson

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6 books found
Incentive plan home runs. (banks' incentive schemes for employees and customers): An article from: Bank Marketing
Incentive plan home runs. (banks' incentive schemes fo…
By: Vicki Gerson
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Showing your best face.(managing changes in bank image): An article from: Bank Marketing
Showing your best face.(managing changes in bank image): An…
By: Vicki Gerson
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Sharpening your focus groups. (includes related article on the use of focus groups in large firms): An article from: Bank Marketing
Sharpening your focus groups. (includes related article on …
By: Vicki Gerson
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Right on target. (customer information in the banking industry)(includes related articles on 'marketing customer information files'): An article from: Bank Marketing
Right on target. (customer information in the banking indus…
By: Vicki Gerson
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Service with more than a smile. (bank customer service)(includes related article on preventing customer service mistakes): An article from: Bank Marketing
Service with more than a smile. (bank customer service)(inc…
By: Vicki Gerson
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Cutting-edge campaigns coast-to-coast. (bank advertising campaigns)(Cover Story): An article from: Bank Marketing
Cutting-edge campaigns coast-to-coast. (bank advertising ca…
By: Vicki Gerson
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