Data beyond the door. (gathering consumer information using Efficient Consumer Response): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on September 1, 1996. The length of the article is 1654 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Getting information from the store to the factory is essential to efficient inventory control. The most effective approach is Efficient Consumer Response (ECR), which involves gathering information from retailers in the supply chain. One company that has successfully integrated outside information through ECR is snack foods processor Frito-Lay Inc. Developed by efficient market services inc. (ems), the system utilizes personal computers attached to in-store cash register scanners which gather information and sends it to ems for processing. Frito-Lay uses the processed information for developing new marketing strategies.

Citation Details
Title: Data beyond the door. (gathering consumer information using Efficient Consumer Response)
Author: Pan Demetrakakes
Publication:Food Processing (Magazine/Journal)
Date: September 1, 1996
Publisher: Putman Media, Inc.
Volume: v57 Issue: n9 Page: p87(2)

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