Service with more than a smile. (bank customer service)(includes related article on preventing customer service mistakes): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 3138 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Customer service significantly influences the success of bank marketing. An effective customer service program is important in retaining existing customers and acquiring new ones. Strategies to improve a customer service program include the creation of performance standards, the training of employees for service quality and provision of incentives to good performing employees. The importance of customer service in the banking industry is highlighted by the large amount of interest paid by bank companies into improving their services.

Citation Details
Title: Service with more than a smile. (bank customer service)(includes related article on preventing customer service mistakes)
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p32(5)

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