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Books by Publisher: Public Relations Quarterly

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22 books found
Japanese officials and PR mentality: will they learn this time? (public relations): An article from: Public Relations Quarterly
Japanese officials and PR mentality: will they learn this t…
By: Junko Taguchi
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Bowater Incorporated - a lesson in crisis communications.: An article from: Public Relations Quarterly
Bowater Incorporated - a lesson in crisis communications.: …
By: Lisa Maggart
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Are you ready to grow? Communication strategies for managing growth in a complex and competitive marketplace. (includes related article): An article from: Public Relations Quarterly
Are you ready to grow? Communication strategies for managin…
By: Gary F. Grates
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A case study - framing the media's agenda during a crisis. (Exxon Corp.'s public relations management): An article from: Public Relations Quarterly
A case study - framing the media's agenda during a cri…
By: Sonya Forte Duhe, Lynn M. Zoch
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PR and IMC: the benefits of integration. (public relations; integrated marketing communication): An article from: Public Relations Quarterly
PR and IMC: the benefits of integration. (public relations;…
By: Sandra E. Moriarty
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Trade show PR - emphasize show and substance.(What Works in PR): An article from: Public Relations Quarterly
Trade show PR - emphasize show and substance.(What Works in…
By: G.A. Marken
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McDonald's: a prime example of corporate culture.: An article from: Public Relations Quarterly
McDonald's: a prime example of corporate culture.: An …
By: Mary-Angie Salva-Ramirez
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'The Unseen Power': Scott Cutlip's history of public relations.: An article from: Public Relations Quarterly
'The Unseen Power': Scott Cutlip's history o…
By: W. Howard Chase
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How to manage a crisis before - or whenever - it hits.: An article from: Public Relations Quarterly
How to manage a crisis before - or whenever - it hits.: An …
By: Alfonso Gonzalez-Herrero, Cornelius B. Pratt
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Putting integrated marketing communications to work today.: An article from: Public Relations Quarterly
Putting integrated marketing communications to work today.:…
By: Matthew P. Gonring
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Marrying the functions: the importance of media relations in public affairs planning.: An article from: Public Relations Quarterly
Marrying the functions: the importance of media relations i…
By: William C. Adams
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No resources, no tools, no equipment: crisis communications after the Southern California earthquake.: An article from: Public Relations Quarterly
No resources, no tools, no equipment: crisis communications…
By: Kathleen Fearn-Banks
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The fate of business often comes down to the quality of the presentation: guidelines for effective communication through graphic slide presentations.: An article from: Public Relations Quarterly
The fate of business often comes down to the quality of the…
By: Larry Martin
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VNR/SMT packages are a hot PR tool. (video news releases and satellite media tours): An article from: Public Relations Quarterly
VNR/SMT packages are a hot PR tool. (video news releases an…
By: Douglas Simon
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Latin American PR in the age of telecommunications, JC Penney and CNN.: An article from: Public Relations Quarterly
Latin American PR in the age of telecommunications, JC Penn…
By: Charlotte Luer, Donn Tilson
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PR graduates don't measure up as writers: what the pros think and what you can do about it.: An article from: Public Relations Quarterly
PR graduates don't measure up as writers: what the pro…
By: Jack Haberstroh
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Merging the teaching of public relations and advertising onto the information superhighway.: An article from: Public Relations Quarterly
Merging the teaching of public relations and advertising on…
By: Robert L. Gustafson, Steven R. Thomsen
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Public relations programs help safeguard the world's water supply. (includes related article on managing marine oil spill): An article from: Public Relations Quarterly
Public relations programs help safeguard the world's w…
By: James B. Strenski
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In defense of the (properly executed) press release. (includes related articles): An article from: Public Relations Quarterly
In defense of the (properly executed) press release. (inclu…
By: Doug Williams
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Models help writers produce publishable releases.: An article from: Public Relations Quarterly
Models help writers produce publishable releases.: An artic…
By: Michael Ryan
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Diebold's 'partnership squaretable' improves communications operation. (Diebold Inc.): An article from: Public Relations Quarterly
Diebold's 'partnership squaretable' improves…
By: Don Eagon, Scott Chaikin
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New technologies and research increasingly influence marketing strategies.: An article from: Public Relations Quarterly
New technologies and research increasingly influence market…
By: Jeffery J. Remsik
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